He’ll need far more than the $150K he’s seeking to get into the debates – so much more that there’s not a good way for him to get in through paid advertising.
Instead, Johnson needs a free-media solution to get noticed, one whose value would be far more than $150K.
What’s that? A single initiative, relentlessly advocated. What’s that? For Johnson, it’s probably ending the Drug War, and Judge Jim Gray’s effort to treat marijuana like wine.